DRIVE AUDIENCE WITH ART
In-person activities are making a strong comeback. Whether you’re a consumer brand, event producer, or non-profit organization, art experiences are one of the best ways to attract new customers and grow your audience.
80% of customers value the experience a company provides equally to its products and services.
In-person art experiences facilitate genuine connections with your brand when the art reflects your values and supports your goals. Retailers like Apple, Starbucks, and Warby Parker are just a few of the companies leaning into this practice by creating Instagram-worthy retail experiences and marketing campaigns with artists.
ARTIST BRAND AND VALUES MATCH
It’s important to work with artists whose aesthetics will complement your brand’s visual language and align with your company’s values. This will make for a smoother process from a creative standpoint and protect you from being viewed as inauthentic.
According to Modern Marketing Today, the powerhouse consumer segments Gen Z and Millennials value authenticity and gravitate to socially conscious brands.
A known quantity, such as a headliner artist or influencer artist, can attract new audiences and excite your existing customers. Headliners lend their art world status to you, while influencers build awareness for your brand within their existing follower network. Each artist should be vetted and chosen because they will make a measurable impact on your marketing goals, and not as a publicity stunt.
Continue reading to learn how to capitalize on the opportunity, tell the art story in different ways, scale for impact, and budget.